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COUNTRY LIFE BUTTER

Spec

According to science, cows enjoy listening to music under 100 bpm (groundbreaking research if you ask me), and milk production even goes up when listening to it; in fact, it went up by as much as 3% when cows listened to R.E.M.'s 'Everybody Hurts'. 

 

And when cows are made happy, stress hormones aren't released into the milk. I think we should be keeping cows happy no matter what, but there's also a business case for doing so. As stress hormones can affect the taste and nutrients of milk, I propose that Country Life play music on their dairy farms to improve the taste of their butter and increase milk production. 

Concert for the Cows

 

In the run up to festival season, there will be an actual concert on the Country Life farm. Audiences can watch on big screens in city parks where they can also enjoy free crumpets with Country Life butter.

Concert poster

Important scientific research

I rest my case.

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