We helped Ford launch 3 of their 14 new electrified vehicles (Puma, Kuga and Mustang Mach-E) with a load of digital creative for pre-launch, launch and their Bring On Tomorrow brand campaign.

Bring on Tomorrow

Agency: RAPP / AMV

Execution: Social, Banners, Digital Films

Role: Creative

‘Bring on Tomorrow’ brand film for Ford Mustang Mach-E

Below are just a few of my favourites from a list of deliverables we thought would never end.

Puma EcoBoost Hybrid


We digitally filled the boot of the new Ford Puma on Instagram with tags of various furniture, sports and luggage brands to emphasise how much it can hold. The posts then appeared under other brands tagged photos section.

Banner (Auto-Start-Stop tech)

Banner (Eco Mode)

Kuga Plug-in Hybrid

Switch - 728x90 - Leaderboard - Output.g

Instagram story

YouTube pre-roll

Mustang Mach-E

Instagram story

Fiesta Hybrid