Creative. Copywriter.
FORD
We helped Ford launch 3 of their 14 new electrified vehicles (Puma, Kuga and Mustang Mach-E) with a load of digital creative for pre-launch, launch and their Bring On Tomorrow brand campaign.
Bring on Tomorrow
Agency: RAPP / AMV
Execution: Social, Banners, Digital Films
Role: Creative
‘Bring on Tomorrow’ brand film for Ford Mustang Mach-E
Below are just a few of my favourites from a list of deliverables we thought would never end.
Puma EcoBoost Hybrid
We digitally filled the boot of the new Ford Puma on Instagram with tags of various furniture, sports and luggage brands to emphasise how much it can hold. The posts then appeared under other brands tagged photos section.
Banner (Auto-Start-Stop tech)
Banner (Eco Mode)
Kuga Plug-in Hybrid
Instagram story
YouTube pre-roll
Mustang Mach-E
Instagram story
Fiesta Hybrid
