Creative. Copywriter.
In 2017, the Russian government decriminalised some forms of domestic violence.
In Russia 1 in 3 women experience abuse, 36,000 women are beaten daily and each year 14,000 women die at the hands of their spouse.
credit: Jessica Ardizzone
With all eyes on Russia for the 2018 World Cup, we wanted to raise awareness and help defend the 180,000 women who would fall victim to domestic violence in Russia during this time .
A scarf is the most iconic symbol of support for a club in football. They are held up, waved around and worn with pride. We wanted to give people in stadiums, in bars and on the streets around the world the chance to really show their support for the women of Russia and the women who fall victim to domestic abuse everywhere.
When all fingers are pointed at Russia we would release the world collection to remind people that domestic violence is a global problem that affects people in many of the nations taking part in the 2018 World Cup.
We had a charity on board with this project and were all set to really make it happen alongside an agency but unfortunately politics may have got in the way.
[Me with our only test scarf]
