Batiste needed to launch their new dry shampoo range and we needed to push them in a new direction from their previous campaigns. By using their bold brand colours, a diverse selection of models and keeping things playful, we created a campaign that would stand out from typical dry shampoo advertising. 

Director & Photographer: Vicky Lawton


Agency: BMB

Execution: TV, Print, Social, Digital films, DOOH

Role: Concept and copy

damage print pre retouch (1).jpg
de-frizz print pre retouch (1).jpg
volume print pre retrouch.jpg
hydrate print pre retouch.jpg