Batiste needed to launch their new dry shampoo range and we needed to push them in a new direction from their previous campaigns. By using their bold brand colours, a diverse selection of models and keeping things playful, we created a campaign that would stand out from typical dry shampoo advertising.
Director & Photographer: Vicky Lawton
RETHINK DRY SHAMPOO
Execution: TV, Print, Social, Digital films, DOOH
Role: Concept and copy