BATISTE

Batiste needed to launch their new dry shampoo range and we needed to push them in a new direction from their previous campaigns. By using their bold brand colours, a diverse selection of models and keeping things playful, we created a campaign that would stand out from typical dry shampoo advertising. 

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Director & Photographer: Vicky Lawton

RETHINK DRY SHAMPOO
 

Agency: BMB
 

Execution: TV, Print, Social, Digital films, DOOH
 

Role: Concept and copy