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VIRGIN MEDIA

2020 *boo* *hiss* ...it was a villainous year, and it was on its way to zapping the joy out of Christmas too. With performances cancelled we wanted to help sprinkle the UK with a bit of cheer.


Curtains up on our 25-day panto, packed with Giant prizes, Genie-us entertainment and Charming support for the community. Our cast comprised of grime artist Big Zuu, real-life Virgin Media technician Lauren, and out-of-work actors. We created 26 films, an ungodly amount of pantomime puns, and brought joy everywhere from TV screens to inboxes, landing us rave reviews in return and a shiny Gold DMA.

25 Days of Show-Stopping Gifts
 

Agency: RAPP
 

Role: Creative

Team: Alex Sims & Rachel Stafford

Act 1 - Intro film

Act 2 - daily prizes

On social, our magic mirror was set to give gifting advice

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Our genie granted wishes...

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And we set the scene for customers in email

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Act 3 - Claiming the gold

409K

Competition entries

16M

engagements

70M

total impressions

250

Big Issue vendors supported

53% open
48% action rate

on emails

1
DMA Gold award 2021

Case study

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