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VIRGIN MEDIA

Covid *boo* *hiss* ...it was a villainous time, and it was on its way to zapping the joy out of Christmas too. With theatre performances cancelled across the land, we wanted to help sprinkle the UK with a bit of cheer.

Curtains up on our 25-day panto, packed with Giant prizes, Genie-us entertainment and Charming support for the community. Our cast comprised of grime artist Big Zuu, real-life Virgin Media technician Lauren, and out-of-work actors. We created 26 films, an ungodly amount of pantomime puns, and brought joy everywhere from TV screens to inboxes, landing us rave reviews in return and a shiny Gold DMA.

25 Days of Show-Stopping Gifts
 

Agency: RAPP
 

Role: Lead creative

Team: Alex Sims & Rachel Stafford

Act 1 - Intro film

Act 2 - daily prizes

On social, our magic mirror was set to give gifting advice

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Our genie granted wishes...

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And we set the scene for customers in email

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Act 3 - Claiming the gold

409K

Competition entries

16M

engagements

70M

total impressions

250

Big Issue vendors supported

53% open
48% action rate

on emails

1
DMA Gold award 2021

Case study

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