VIRGIN MEDIA

2020 *boo* *hiss* ...it was a villainous year, and it was on its way to zapping the joy out of Christmas too. With pantos cancelled and families apart, we wanted to help sprinkle the UK with a bit of cheer and help everyone stay connected.


Curtains up on our 25-day panto, packed with Giant prizes, Genie-us entertainment and Charming support for the community. Our cast comprised of grime artist Big Zuu, real-life Virgin Media technician Lauren, and out of work actors who'd normally be performing in pantos across the country. 
 

We even helped customers share the joy, giving away spectacular gifts designed to be split with those who matter. Daily winners also won £1,000 to support their local Big Issue vendors whose incomes vanished with the crowds. 

We created 26 films, an ungodly amount of pantomime puns, and brought joy to everywhere from TV screens to inboxes.

25 Days of Show-Stopping Gifts
 

Agency: RAPP
 

Role: Concept, copy and art

On social, our magic mirror was set to give gifting advice

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And we set the scene for customers in email

70M

total impressions

409K

Competition entries

16M

engagements

250

Big Issue vendors supported

53% open
48% action rate

on emails