VIRGIN MEDIA
Covid *boo* *hiss* ...it was a villainous time, and it was on its way to zapping the joy out of Christmas too. With theatre performances cancelled across the land, we wanted to help sprinkle the UK with a bit of cheer.
Curtains up on our 25-day panto, packed with Giant prizes, Genie-us entertainment and Charming support for the community. Our cast comprised of grime artist Big Zuu, real-life Virgin Media technician Lauren, and out-of-work actors. We created 26 films, an ungodly amount of pantomime puns, and brought joy everywhere from TV screens to inboxes, landing us rave reviews in return and a shiny Gold DMA.
25 Days of Show-Stopping Gifts
Agency: RAPP
Role: Lead creative
Team: Alex Sims & Rachel Stafford
Act 1 - Intro film
Act 2 - daily prizes
On social, our magic mirror was set to give gifting advice



Our genie granted wishes...


And we set the scene for customers in email



