VIRGIN MEDIA
2020 *boo* *hiss* ...it was a villainous year, and it was on its way to zapping the joy out of Christmas too. With performances cancelled we wanted to help sprinkle the UK with a bit of cheer.
Curtains up on our 25-day panto, packed with Giant prizes, Genie-us entertainment and Charming support for the community. Our cast comprised of grime artist Big Zuu, real-life Virgin Media technician Lauren, and out-of-work actors. We created 26 films, an ungodly amount of pantomime puns, and brought joy everywhere from TV screens to inboxes, landing us rave reviews in return and a shiny Gold DMA.
25 Days of Show-Stopping Gifts
Agency: RAPP
Role: Creative
Team: Alex Sims & Rachel Stafford
Act 1 - Intro film
Act 2 - daily prizes
On social, our magic mirror was set to give gifting advice
Our genie granted wishes...
And we set the scene for customers in email