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NEW ZEALAND TOURISM
Spec
New Zealand is a peaceful, viably self-sufficient country, thousands and thousands of miles away from anywhere. It's the best place to be when the rest of the world goes mad.
This idea is now many years old but unfortunately feels as relevant as ever.



Flight prices will be positioned on the biggest online news sites alongside world news articles .

Reactive OOH will promote discounts based on world crisis levels.

Evacuation kits will be given out containing 'supplies' and emergency travel information.
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