We were tasked with launching two new all-electric vehicles for Mercedes globally. At the same time.
The visual worlds had to be different enough to fit the personality of each car while complimenting each other - all in CGI.

For the EQA this meant highlighting its design and standout beauty, framing each feature like a work of art.
And for the EQB we created a playground calling out to be explored, perfect for a family car that can reignite your love for adventure. 

1 year and 1000+ assets later we saw our work go live across the world in digital, print and dealerships.