Mercedes-Benz EQA & EQB
We were tasked with launching two new all-electric vehicles for Mercedes globally. At the same time.
The visual worlds had to be different enough to fit the personality of each car while complimenting each other - all in CGI.
For the EQA this meant highlighting its design and standout beauty, framing each feature like a work of art.
And for the EQB we created a playground calling out to be explored, perfect for a family car that can reignite your love for adventure.
1 year and 1000+ assets later we saw our work go live across the world in digital, print and dealerships.
Agency: Team X / RAPP
Execution: Digital Films, Social, Banners, Print, OOH, CRM
Role: Creative
Team: Alex Sims & Rachel Stafford
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EQB - Electric playground (full film)
EQA - Electric gallery (full film)
EQB Social feature snippets
Lines
Sound system
Exterior
EQA Social feature snippets
Exterior
Interior
Sound experience
Print & OOH




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A few more stills out of hundreds more.
When you shape and place every rock and frame it feels a waste not to show them off.
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