PETPLAN

More than half of pet owners don't have insurance and a third of those wouldn't be able to cover the cost of a vet bill. Yet 93% seeing their pet as part of the family. Accident cover is the cheapest form of insurance which pet owners should have at the very least.

Prove your pet wasn't at fault and keep an eye on them via the mobile app to try to stop them from getting into anything stupid.

Digital out of home, scented to lure in dogs.